Google entertains global searches up to 76% worldwide. In 1996, it took a month for Google to crawl 50 million websites, and today 3.8 million searches are processed every minute on Google. Reportedly, it updates its Algorithms 500 to 600 times annually to make the Google Search more precise and relevant for users. The next front Google aims for its Search Engine is to introduce Artificial Intelligence. It already has spent a winsome amount of $3.9 billion in Artificial Intelligence. This precision doesn’t stick to Google alone. Every Website that aims to rank on Google has to stand by that precision achieved by various parameters; Search Engine Optimization (SEO) stands amongst a-listed ones.
Internet Marketing Case Studies reveal that Off-Page SEO covers three-quarter volume, i.e., 75% of SEO, and On-Page SEO covers only 25%. And yet, On-Page SEO is quite decisive for achieving the ranking on Google. The first 5 Websites appearing on 1st Page of the Search Result cover 75% of traffic. Chronically, 0.78% of Google Searchers choose to visit the Website appearing on the 2nd Page. Factually, it can be determined how much important it is for a website to rank on Google and appear on the 1st Page. On-page SEO can be very decisive.
Here is an Exclusive Perspective of how On-Page SEO can really make a difference for a website.
Role of E.A.T
Millions of Websites are aiming to rank on Google through SEO or Social Media Campaign. Google has various protocols for websites to follow to gain the ranking they aim for. To sum up the priorities of Google towards websites, E.A.T. is an inclusive term in regard. Expertise, Authoritativeness, and Trustworthiness; Google prioritizes these aspects for a website to rank on Google.
Important On-Page SEO Factors
When it comes to ameliorating the ranking for a website, On-Page SEO is very significant. On-Page is optimized on account of various parameters that contribute to the higher ranking. If all these parameters are optimized and validated very effectively, On-Page SEO can be improved exceptionally.
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- High-Quality Content
- Content Optimization
- Content Formatting
- Page Titles & Meta Descriptions
- URL Optimization
- Internal & External Links
- SEO Images
- Page Loading Speed
- Mobile-Friendliness
Content Writing & Optimization
As E.A.T’s strategy is concerned, Google seems to be very rewarding towards the websites having quality content. Google helps them achieve a higher ranking based on that content and a little help from Social Media Branding. The quality of content can be achieved when the intent of the Users is clearly determined. Usually, when users are making queries on Google, they have four fundamental intents.
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- Informational – How many Software Development Models?
- Navigational – Gmail Sing in & Login
- Transactional – Get/Buy Services Online
- Commercial – Best SEO Services
Based on these parameters, Websites can easily determine and devise their strategies regarding On-Page SEO to address the aspect of quality of content through relevant Keywords. When it comes to informational content, certain aspects of content determine its usefulness for the audience.
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- Depth of Information
- Validity of Information
- Resources of Information
- Presentation
- Relevance with Subject/Specific Topic
It is always recommended practicing a very hyper-relevant approach towards the Subject in the content to bring relevance in content across different aspects.
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- Subject In Title Tag
- Subject In URL
- Subject In Image Alt Text
- Subject Throughout Content
Avoid Keyword Cannibalization
Sometimes, a particular keyword is targeted through different pages on the Website to achieve the ranking. Does Google encourage this approach for acquiring a better ranking?
Not Exactly!
Avoid Keyword Cannibalization to maintain the effectiveness of On-Page SEO. Rather, improve the On-Page of your Website through quality content and other important parameters.
Importance of Titles, Heading Tags, and Meta Description
Titles, Heading Tags, and Meta Descriptions are very important for improving the On-Page SEO of a website. Mostly, these factors are passed over by the experts that cause loopholes in the strategy and aren’t able to get anticipated ranking. It is recommended that titles under 6-13 words or 155 Characters can perform very well in Search Results. Likewise, optimized Meta Descriptions can also play a very important role in optimizing the Page. When it comes to Heading Tags, the content should have a proper structure and formatting, i.e., H₁, H₂, H₃, and so on. So that content isn’t only optimized, but it is also very well-formatted. Make things smooth on the Website for users, like any Smooth Social Media Promotion.
Page Loading & Mobile-Friendliness
Page Loading Speed and Mobile-Friendliness are very important for a website from an On-Page SEO Perspective. Reportedly. 40% of the searchers will eventually bounce back from a website with slow page loading speed or lack of mobile-friendliness. Improve the page-loading speed for the audience to stay on your website
Audience’s Engagement
A website might be doing very well at its end. But the engagement of the audience determines that primacy in the first place. 20% of the top-ranking websites worldwide are ranking on account of their content. Bring the venture to the audience that can compel to engage with your website through various means. 69% of the Keywords are Local in nature. Use Google My Business to achieve local ranking and engagement with audiences and businesses. Likewise, Social Media Campaigns can do the job very well as well. Improve On-Page SEO and focus on effective Social Media Campaign Ideas for a mutual venture for better audience engagement.
The Crux of Digital Marketing Case Studies
The on-Page factor is decisive to improve the ranking. But it isn’t the only factor, though. It goes side by side with off-page parameters and Online Marketing as well. The majority of Internet Marketing Case Studies are focused on major aspects.
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- Technical SEO
- Local SEO
- On-Page SEO
- Off-Page SEO
- Content Optimization
Off-page SEO is very significant for acquiring authoritative links. These links might also divert the traffic from the source to the linked website. Technical SEO deals with indexing and relevant aspect. On-Page SEO has various parameters, and all are aimed for a higher ranking. Content Optimization is an important factor in On-Page and Off-page SEO.
